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What ₹25,000 a SKU Actually Buys You on Blinkit

Blinkit charges roughly ₹25,000 per SKU, per state, just to get listed — before a single unit sells.

On top of that, the platform's take rate runs 35–50%, meaning your margin has to absorb both the upfront fee and the ongoing cut.

Category fit matters enormously here: food and beauty brands tend to clear this math comfortably; fashion rarely does.

This is exactly why a Quick Commerce Viability Assessment — modeling your specific unit economics against these numbers — should happen before onboarding, not after.