The Real Cost of Selling on Meesho (It's Not the Commission)

Meesho's headline commission looks attractive, but the full cost — shipping, returns, and ads combined — runs 10–15% of your product price.

The tradeoff is real reach: 213M+ users with 87.8% outside the top 8 cities, a Tier 2/3 audience most other marketplaces barely touch.

Categories with low return rates and low shipping weight benefit most from this math; high-return categories need to model it carefully first.

The decision isn't 'is Meesho worth it' in the abstract — it's whether your specific product's return rate and shipping cost clear the 10-15% bar.